Massive Banner Advertising Mistakes You Need To Avoid ...

Successful marketing on the Internet depends on how effective your promotional strategy is. The best thing you can do if you want to use any kind of advertising approach is to learn the basics of it and learn them well. If you really want to get the maximum out your banner advertising campaign then you better build a strong foundation first. If you ignore it, or think you know it and have not studied banner advertising, then you're in for a real nasty treat. The flip side of that coin is that if you learn it well, then your chances of making money will increase dramatically. Given below are 3 common banner advertising mistakes that you shouldn't be making.

Always be very sure you know why you're designing a banner, not being cute here - we're serious! But that doesn't mean you should make the mistake of going to any lengths to make the ad stand out. Unfortunately a lot of banner advertisers have hurt the industry in the past by designing banners that are terribly gawdy and in poor taste. Of course the lesson is to avoid making your banners like that, and we encourage you to learn the lesson now. If you don't tone it down, you'll end up having your audience ignore the ad; it's as simple as that. Your banners are meant to entice people to click because your offer sounds really great. There is no one size fits all for banner design because you have to think about your target market audience and their needs and preferences.

It's a common fallacy that as long as you get click-throughs you're doing great - that is usually not the case as conversion rates may testify. You can produce huge amounts of generic traffic with the right ads, but your happiness will be short-lived when you see how poorly general traffic converts. That kind of traffic is very poor, and unless your offer is meant for a general audience your ROI will be very low. So avoid the trap of believing all you need to do is 'get' traffic, and remember to think in terms of how targeted is that traffic. The only people you need to be concerned about regardless of what you're promoting is your target niche market. These are the people who are willing to spend money to buy from you. If you're wondering where you should place your banner ads; you will always place them on websites, or blogs, that are as targeted to your audience as possible. Did you see the possibilities for what can be done in your web business? One thing is certain, though, and that is perhaps 99% of any kind of online venture can stand to have more promotional methods put to work. Perhaps the worst thing any business owner can do is start taking success for granted and becoming ungrateful for it. So do not allow that to happen to you, and we talk about expanding marketing efforts all the time for that reason. You can learn how to use AppEmpire in your business and become profitable, of course, but forget autopilot internet riches and keep working hard as well as smarter. If you want to build a long-term business on the web, then you have to be the business person and maintain your dedication while you continue to prosper.

Last but not the least; as an advertiser you should be aware of the basic metrics such as the size of your ads. If you don't have knowledge about this, then you'll be in for some hassle. It's because when you run your banner ads, publishers will want to know clear cut specifications from you in relation to your banner's size, which would be the length, the size and the weight. Since you'll be dealing with people all around the world, just stick to a standard called, IAB, and you shouldn't have any problems.

More than anything, banner advertising will be successful when you stick to the basics of what is known to work. Of course your entire marketing funnel needs to be in place before running any banner ads. The last thing you want is to discover a glitch only after you have traffic coming in to your site.

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